This year, we are asking people to take a pledge: do at least 50% of your Holiday shopping at locally-owned stores in Geneva.
According to retail statistics, shoppers are expected to spend over $800 during the Holiday season. Around 44% of that will be done online, and a sizable chunk done at big box stores with next-to-no connections to their local communities.
The reality is that for every $100 spent at a non-locally owned business, less than $43 remains in the local economy, and $57 leaves. But for every $100 spent at a locally-owned business, $73 remains in the local economy, and only $27 leaves. Moreover, shopping at locally-owned businesses means that your money is recirculated over and over and creates up to 75% more tax revenue to our community and state. Bottom-line: shopping locally strengthens Geneva’s economy and community (to say nothing of the superior one-on-one customer service).
So we are asking everyone to “Take the Pledge” — this Holiday season do at least half of your shopping at locally-owned stores. And given that many of them have online presences, you can still shop online while shopping locally! Take the Pledge today, and tell your friends too!!