Want some evidence that what you do is important? Proof that shopping local matters? As you know, LOVE GENEVA asked people to take a pledge to do at least 50% of their holiday shopping locally. You know what? The 4th quarter sales tax revenue in Geneva increased 10.7% in 2014 compared to 2013. In real terms, that means shopping in Geneva generate $75K+ in sales tax revenue more this year than last. That is sales tax revenue, which means that local businesses collectively made more than 10% in revenue during the final quarter of last year than the year before. That is more money for local businesses, more money for local development projects, more money for local infrastructures, more money for community programs. You know who did that? YOU DID!!! Keep loving Geneva. Keep shopping local.