Why shop local?

This information is there on the left under the “Buying Local” link, but we thought it might be useful to re-post some info here on the main page.

Perhaps the best reason to buy local is captured in this pie graph:

Simple fact: when you shop at locally-owned stores, far more of your money stays in Geneva. Moreover, most studies have found that when you shop at locally-owned businesses, your money is recirculated over and over and creates up to 75% more tax revenue to your community and state. (Yeah, re-read that sentence again and think about the implications for Geneva)
Still need more convincing? Here are nine other reasons to shop at locally-owned stores in Geneva:
  1. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses.
  2. Keep our community unique: Where we shop, where we eat and have fun — all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of Geneva. Our tourism businesses also benefit.  “When people go on vacation they generally seek out destinations that offer them the sense of being someplace, not just anyplace.” ~ Richard Moe, President, National Historic Preservation Trust
  3. Reduce environmental impact: Locally owned businesses can make more local purchases requiring less transportation and generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss and pollution.
  4. Create more good jobs: Small local businesses are the largest employer nationally, providing the most jobs to residents.
  5. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers. Just contrast shopping at Churchs Hardware to shopping at Lowes!
  6. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future.
  7. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community. You can see this is true in Geneva just by looking around.
  8. Buy what you want, not what someone wants you to buy: A marketplace of tens of thousands of small businesses is the best way to ensure innovation and low prices over the long-term.  A multitude of small businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
  9. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs and skilled workers are more likely to invest and settle in communities that preserve their one-of-a-kind businesses and distinctive character.  (from Sustainable Connections)
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